“la parole exportée”

Sophia Coppola should be made the Patron Saint of Translators. With only 3 words, she has managed to turn a negative concept into a positive (or at best, neutral) one.

Here is a new twist on her formula, found by the New York Times T Magazine. It will enable you to learn a little Brazilian Portuguese at the same time… but of course I’m sure you don’t need this particular sentence.

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I can’t help pass on the story I found from writemindset.com, here.

The title of this blogger’s post is: Who writes articles for $1. And why?

Don’t think that the topic is irrelevant to us, just substitute ‘translates’ for ‘writes’.

Anyway, the supporting anecdote is taken from a book by marketing expert Harry Beckwith.

It runs like this:

‘To hammer the point home, Beckwith adds a story about a carpenter. In this tale, a man who has a squeaky floorboard calls in a carpenter, who quickly finds the problem and fixes it with three precise blows of his hammer.

The carpenter pulled out an invoice slip, on which he wrote the total of $45. Above that line were two line items:
Hammering, $2
Knowing where to hammer, $43.’

See the link? Enjoy!

… than this.

But this one’s cool!

As found on StumbleUpon.

Thanks to Caroline Middlebrook’s excellent post.