Cautious Advertising?
As I was wandering around Gare de l’Est taking photos today, my eye was drawn to this sign… what can this mean?
Usually, when a new place is going to open, the sign reads:
SOON! a new restaurant will open here!
Or something to that effect, something full of optimism, in order to entice you to come back and test it. Please come back, we’ll be here, no matter what.
Not this one:
The word “prévisible” (foreseeable or maybe better still, expected) conjures up all sorts of question marks:
A restaurant may open in this location this winter provided that:
- We get the location (they seemed to have it)
- We don’t get bankrupt (difficult to believe with this company, but given the economic context, who knows?)
- Work finishes on time (it looked pretty well advanced to me, the furniture was there)
- We don’t change our minds (for whatever reason)
- We don’t have to postpone it till Spring, Summer…
- and so on…
Such a cautious announcement is unusual. Or is it a new advertising style? Who knows?
