Stealing A Good Story
I can’t help pass on the story I found from writemindset.com, here.
The title of this blogger’s post is: Who writes articles for $1. And why?
Don’t think that the topic is irrelevant to us, just substitute ‘translates’ for ‘writes’.
Anyway, the supporting anecdote is taken from a book by marketing expert Harry Beckwith.
It runs like this:
‘To hammer the point home, Beckwith adds a story about a carpenter. In this tale, a man who has a squeaky floorboard calls in a carpenter, who quickly finds the problem and fixes it with three precise blows of his hammer.
The carpenter pulled out an invoice slip, on which he wrote the total of $45. Above that line were two line items:
Hammering, $2
Knowing where to hammer, $43.’
See the link? Enjoy!
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
